In downtown Los Angeles, King’s Jewelry & Loan began seeing luxury business pick up about 18 months ago when variable-rate mortgages started resetting to higher payments, said owner Sam Shocket, 54, a member of the national association’s board.

“Instead of construction workers, we’d see major contractors,” Shocket said of his customers. “Instead of real estate agents, we’d see brokers. Instead of actors who played bit parts, we’d see someone you might recognize from `The Tonight Show.’ ”

The Royal Treatment

  • Bilingual Staff
  • Vault Security
  • Estabilished in 1945
  • 12,000 Sq. Ft. Facility
  • Loans from $5 - $500,000
  • 23 GIA Graduate Gemologist on Staff
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  • Open 7 Days a week 359 Days a Year
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  • Price Match or Better on Any Jewelry Loan Agreement